Ask Your Pharmacist
Interaction Design and Illustration

“Thanks to Tofu Design, our website now looks like it is coming straight from Silicon Valley. Both patients and clinicians love the illustrations, so we’re very happy to have select Tofu!”

Alexandre Chagnon, Founder

Project brief

We were approached by Alexandre Chagnon, founder of Question Pour Un Pharmacien, an online pharmacist Q&A platform in Montreal to jump on board to produce illustrations for their website as well as design a couple of website pages. Alexandre had a very specific idea on the style he wanted and we were happy to help him realize that.


One of the key concept governing the design of these illustrations/landing pages was to keep it clean. Alexandre was very specific with his request. He wanted to have good human proportions, no face, realistic skin colour, and pastel hues that can match their current brand colour. It was supposed to feel organic and clean without being sterile.

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