Taoraytaoray
Website & E-commerce

Concept

Taoray Taoray is the youth line of famed Chinese fashion designer Taoray Wang whose work has graced the runway of New York Fashion Week and Mercedes-Benz Fashion Week. The concept behind the Taoray Taoray line is to be fiercely unapologetic, defying the boundaries of age, sex, profession, and all things that limits us. The label is unisex, aimed to dress men and women in clothes that blur the lines.

Design

The project brief required three things from the website: a corporate website, a lookbook, and an eCommerce - all within a set of dynamic grids to illustrate the lack of limits - the freedom to express and the freedom to be. The use of black is an homage to all the rebels while also being the perfect backdrop to contrast the clothes’ wild urban street style.
Responsibility: Web Design, Art Direction
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