Reframing the pante system
- ClientUnibottle
- Year2021 - 2022
- Disciplineweb, illustration, interaction
Fresh take on an untouched 40-year old system
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The pante system has been around for a long, long time in Scandinavia and some parts of Europe - you collect a bunch of plastic bottles or cans, and bring it to your nearest supermarket to recycle it for 1 kr (for example). The system isn't broken but according to Henrik and Simon, founders of Unibottle, some improvements are necessary. Together, we wanted to rewrite how people think of recycling and give this 40-year old system a little facelift.
Unibottle is a startup based in Oslo, Norway with the vision to simplify the Scandinavian pante system right from people's homes. Working closely with Henrik and Simon, CEO and COO of Unibottle respectively, we designed a landing page that perfectly reflected the elegance and simplicity of the solution in a fun and engaging way especially for young people living in the city and on campuses.
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Unibottle has developed a great relationship with Tofu Design! We highly recommend you to work with them; they captured our vision for the project excellently. Tofu Design is polite, detail-oriented, and creative, which comes truly to show through their work ethics and quality. Big thanks to Daphnie and Daniel.
Henrik Hayes + Simon Hauss, co-founder
Green without being green
Unibottle came to us with their logo and made it clear to us that they wanted to move away from the stereotypical eco-friendly = green approach. We couldn't agree more. With that in mind, we came up with a limited colour palette of navy
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